The French company has just signed a multi-year licensing agreement with the English Premier League, allowing it to market digital cards bearing the image of players from the 20 clubs in the competition.
Sorare continues to develop in the world of football. This Monday, the French company launched An online sports game based on NFTs announced that it had signed a licensing agreement with the English Premier League, the most watched football tournament in the world. The matches of this competition are in fact broadcast to 880 million households in 188 countries, through 90 radio stations and more than 400 channels. The English Premier League also has nearly a billion followers on social media.
Through this exclusive four-year partnership, Sorare now markets digital cards bearing the image of players from the 20 clubs in the Championship. “As football fans, we have dreamed of this partnership since the inception of our company. This is an important step for us as we pursue our goal of creating an interactive global sports community for fans.”Sorare CEO Nicholas Julia said in a statement communication.
A growing company
The company continues to grow though NFT market crash in 2022. Since its launch in 2018, it has partnered with more than 300 sports organizations around the world, including La Liga, Bundesliga and Italian League. It also diversified its sports portfolio last yearand extends to baseball and basketball through partnerships with the American leagues for these two sports, MLB and NBA.
“The way fans follow their favorite teams and players is changing and the Premier League is always looking for ways to engage with fans.”said Premier League chief executive Richard Masters. “Sorare digital cards and innovative online play are a new way to feel close to the Premier League”he added.
In addition to multiple partnerships with sports organizations, the French company has more than 3 million users around the world and has many athletes among its investors, ambassadors and advisors, such as basketball player Blake Griffin, Serena Williams, Kylian Mbappé or Zinédine Zidane.