How to Create Your Own Makeup Brand: The Complete Guide

In recent years, the trend of natural and organic cosmetics has spread. More and more consumers are sensitive to the ingredients used in cosmetics and prefer products that are free of chemicals that are harmful to the skin. This fashion is perfect for launching your own outfit makeup brand. If you’re interested, this comprehensive guide … Read more

[Série L’amour de la téléréalité] Expanding the field of commercial combat

Twenty years ago, major Quebec television networks launched a new genre that was both loved and despised: reality television. Since then, the shows have multiplied, breaking ratings records and gaining in bit by bit The heart and respect of both the audience and traditional media. But between the failures, the controversies, and the loss of … Read more

Digital Communications Agency: Ferber Marketing

necessary for Make sure to get a good photoDigital communication is a topic that concerns all companies, regardless of their size. Indeed, in the digital age where competition is more fierce, companies must remain competitive and visible to make their business thrive. Therefore, there is a need for online presence and effective strategy implementation. To … Read more

Head of Communications and Relationship Marketing – Corporation | Montreal Museum of Fine Arts

the challengeThe Montreal Museum of Fine Arts Foundation is looking for a Head of Marketing Communications and Relationships. Reporting to the Foundation’s Director of Operations and Administration, the person will be responsible for designing and developing the Foundation’s Charitable Communications Plan, developing communication and marketing strategies for the Foundation’s various fundraising campaigns as well as … Read more

Faced with student rebellion, the marketing director of Total cancels his visit to Sciences Po Strasbourg

Supposed to hold a conference at Sciences Po Strasbourg, TotalEnergies marketing director Thierry Pflemlen, himself a former IEP student, had to cancel his university visit in the face of boycott threats from a student union. Under pressure from some students in Sciences Po StrasbourgThierry Pflemlen, Marketing Director of TotalEnergies, and former student of the Institute … Read more

The state of social media in 2023

as every year, meltwater She posts her scale on social media. This 2023 edition is based on responses from more than 1,700 communications and marketing professionals from around the world. In the program of this benchmarking study: an analysis of channels, goals and key performance indicators; Analyze the current state of social media marketing; 2023 … Read more

Paid Internship in Digital Marketing | wink strategies

We are looking for a Digital Marketing Intern to join our Communications and Marketing team. The Digital Marketing Intern will undertake the following duties: Support the digital marketing strategist in creating, monitoring and managing web and offline tools (SEA, SEO, retargeting, social media advertising, traditional media buying, programming, display, etc.) in the logic of achieving … Read more

Tomorrow Wine 2023: Discover the five innovative projects selected for the final

Tomorrow Wine is a call for student projects in wine trade and marketing, organized by Vinventions. For the fifth edition of the competition, dozens of applications were received and evaluated on Thursday, January 19 in Rivesalt by wine professionals, at the headquarters of the cork manufacturer. “In general, students present mature and well-equipped projects. A … Read more

Sustainable consumption, a challenge for marketers

Nicolas Lambert, at the time of our meeting fifteen years ago, had recently been named Marketer of the Year as Director of Marketing at Alken Maes. He is now an independent consultant after spending six years as CEO of Fairtrade Belgium. And the leader of the Center for Sustainability Research sets the tone when he … Read more